Media Release: Audience Song goes live

19 August, 2020

AUDIENCE SONG helps emerging songwriters connect with their audience and tell uplifting stories during COVID-19

A colourised portrait of singer songwriter IslaEight songwriters from around Aotearoa are taking part in a new collaborative online creative project turning our countries personal stories into songs.  Song Conversations Co-Founder, Kiri Eriwata, says AUDIENCE SONG supports newly established songwriters to connect and grow their audience despite the uncertainty communities across the country are facing.

“Due to COVID restrictions, the live music scene has had to rapidly adapt, with more musicians connecting online with their audience. This is an online project designed to nurture each songwriter’s individual journey through online collaboration, peer support and professional marketing assistance,” she says.

The Songwriters

Each songwriter brings different interests and life experiences, ensuring a range of audiences and communities can connect with them and have their stories told.

The eight songwriters include:
● Grace Duncan, Alt-folk songwriter based in Paraparaumu/Kapiti
● Isla, Indie songwriter based in Tāmaki Makaurau
● Callum Lee, Eclectic nostalgic songwriter based in Tāmaki Makaurau
● Eli Moore, Indie jazz songwriter based in Kaitaia
● Odds & Ends, Upbeat indie pop rock band based in Tāmaki Makaurau
● Steve Tofa, Blues songwriter based in Kirikiriroa
● Em Joy, Folk songwriter based in Ōtautahi
● Brayden & Leea, versatile duo bridging styles from pop rock to Musical Theatre based in Tāmaki Makaurau)

“By the end of this project, each songwriter will have grown their online audience and gained a sense of belonging within a supportive songwriting collective,” Eriwata says.

Get involved

People are now invited to submit their stories via
Eight stories will be selected and the songwriters will then have three weeks to write and record their song before a web-showcase on Wednesday 30 September. For more information visit

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AUDIENCE SONG is an online, collaborative music project to help emerging songwriters from Aotearoa deepen their audience connection and build community engagement in response to the current global crisis.

About Song Conversations

Song Conversations was founded by Kiri Eriwata and Stephen (Tipene) Matthews in 2019. It aims to cultivate creativity and connection between individuals and communities. Song Conversation offers residencies, workshops, online forums and courses, as well as opportunities to collaborate and participate in creative projects. 

Please feel free to share your thoughts in the comments section below.


  1. Every day I have to find the confidence to overcome the challenges in front of me that I am inspired to achieve the career. To people it might not sound hard to achieve, but to me it’s pretty back-breaking everyday. I think if I fail this subject what’s going to happen to me in the future… i won’t be able to achieve the career i want. But right now all I can do is try my best and hopefully overcome these challenges.

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Audience Song strengthens the connection between songwriters and their audience. 
Join the project, submit your story, and inspire a song.  A collective of songwriters will compose songs inspired by stories that speak of overcoming the challenges and adversities in our fast-changing world.

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